Pop

Did you know that “pop” is short for popular music? Of course you did. But what makes the music popular? Algorithms and formulaic songwriting? Of course not! Pristine vocals, stellar production, high-levels of performance execution, tantalizing choreography, and lyrics you feel like you’re living out right here and right now. Taylor Swift and Ed Sheeran are basically singing from YOUR heart, YOUR breakup. And it’s a perfect hook every time. It’s even danceable! Pop offers you a three-minute dose of your own feelings dressed in sparkles and riding aboard a million-dollar yacht in the ocean of your dreams.